My Inspiration


My dad was such a creative entrepreneur and an amazing networker.


In 1985, he was a freshly sober recovering addict who decided to start selling silver jewelry out of the trunk of his car.


He eventually grew that “business” into a corporation that included a wholesale jewelry business, two retail jewelry stores, and a 12 Step jewelry business.


Back in 1985, he thought to himself, “this internet thing, it’s gonna be big” and he created www.12StepJewelry.com which now receives an average of 1000 hits a day.


When he started buying jewelry overseas and selling it wholesale in Canada, he was one of about five people doing it. He traveled all over Canada and grew his wholesale business to 1,300 clients in its heyday.


In 1990, my father met my mother. Although my father was a very creative entrepreneur, pro networker, and great at sales. My mom was his business partner behind the scenes for 24 years and played a major role in turning the family business into the success it is today.


When my father passed away in 2014, my mom took over sole ownership of the businesses.


I see firsthand how hard my mom works every day to make her business a success and continue my father’s legacy. She has a new, fresh, and creative take on what the business is today and can be.


I’m grateful that I grew up seeing such drive, determination, and grit in both of my parents because it taught me the value of hard work - and a dollar!


I’m grateful that my parents gave me my first job working in their wholesale business, unopposed me accompanying them on business trips to Thailand and Hong Kong, and allowed me the opportunity to work in their retail stores.


Although I personally do not have a passion for the fine jewelry business - I am grateful that I have seen all aspects of the family business because it is what gives me the motivation to run my own business today.